Automated Split Testing

Posts Tagged ‘Conversions’

Split Testing is one of the latest internet marketing trends you can add to your arsenal of internet marketing tools. Running a split test, is essentially doing an experiment on a specific component of your internet marketing campaign, such as on your website, emails or sales page.

Why did split testing suddenly become one of the hottest internet marketing trends today? That is because the ultimate goal of split testing is to increase conversions. Conversions is defined as the percentage of people who perform a specific desired outcome on your web campaign, such as sign up to your newsletter, buy a product or read your email.

Split testing is performed because we don’t know if we have maximized the full potential of our web campaign until we have tested it. Besides that, the cost of advertising online has increased (i.e PPC) and the emergence of split testing tools such as Google Website Optimizer and GetResponse has made split testing a whole lot easier.

The easiest and cheapest way to do split testing, ask your customers. Example, ask your customers 5 seconds after they enter your site to find out what they have seen. Certain customers buy products and certain customers don’t. Ask them to find out why they didn’t buy using surveys like SurveyMonkey. Another example of a split test which can be used is in Google Adwords. You can run two separate ads targeting similar keywords to see which converts better. In other words, drop the ad which doesn’t convert as well.

So what stuff should we be split testing? Good you asked. Headlines are great for testing, whether on your sales page, squeeze page or blog because if they don’t like the headline they won’t read further. Tag lines under your logo make a difference as well. Test your prices, high end, low end, mid range, one time offers and other back ends to see which gives you more profit overall. Tweak your sales page by adding testimonials, videos instead of pictures, money back guarantees, anything you can think of. Change font sizes, colors, pictures and layout. Add credibility logos to your sales page and see whether it increases conversions (tip: most of the time it does).Do not worry about losing money initially as once you find what works the best, you will make much more in the long term.

Lastly, to give you a good idea of what works, mimic trends of other successful internet marketers, especially those who run split tests (most successful ones do). That will save you a lot of time and energy figuring out what works best.

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All the products that you want to sell online are ready.  You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site.  Your mind is now set to being the next most successful online businessman.  But is there anything else that you might have forgotten to prepare?  Maybe none.  But how about your landing pages?  Are they all set for your business?

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad.  For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website.  Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site.  Some online businessmen would even use the homepage of their websites as the landing page for their ads.  Are these businessmen making a big mistake?  Or should you follow their method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites.  But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads.  Why?  Here are a few reasons why you need to use landing pages for your web ads.  And take note, it would do you a lot better if you create a great landing page than a so-so one.

Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.

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Vixdar is a fast growing and extremely successful internet marketing company. With its customers on the increase, the company has expanded its services to fine line up of internet based options. Vixdar has a profound department that focuses on Social Media Optimization. This involves the company helping small and medium sized organizations in enhancing their products and services. The Social Media Optimization helps in creating awareness for brands, channeling content online and increasing online traffic through the content as well. Among the high quality and cost effective services that Vixdar offers is the Search Engine Optimization. This is a combination of link building, content writing and increasing the search engine probabilities of the client. Vixdar also offers fabulous web design and development services. The company provides end to end solutions when it comes to web building and has catered to number of famous companies regarding their websites and similar issues. Vixdar assist in web designing and development on a large scale along with a user centric and high quality design. Email Marketing is one of the optimum services at the Vixdar team. The Email Marketing comprises various features such as developing entire email templates or sending newsletters to selected contacts. There is also the option of comprehensive reports about the campaign namely; Email open reports, Bounce reports, Click through reports, Geographical reports and Conversion reports. At the Vixdar you can also avail the option of ‘Pay per click’. This helps companies increase their return on investment through qualified traffic. It is aimed at generating high conversions with lower costs being born. The Vixdar team is not only providing unparalleled services but continues to enhance its tools to provide up to date online marketing and increase its customer base proficiently.

For more information please visit Vixdar

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