Automated Split Testing

How to Test and Tweak Your Squeeze Pages for Better Conversions

February 18th, 2011

Testing and tweaking squeeze pages, also known as split-testing and opt-in or landing pages is something I never used to do but since I was shown how by my marketing coach and mentor my conversion rates have soared.

What do you need to track the statistics of any squeeze page or web page?

It’s simple;

* Get a free Google Analytics Account and add your domain
* Add the piece of JavaScript code generated for your domain to your pages
* Upload your updated pages to the web
* Confirm the update within your Google Analytics account
* Job done, watch your stats

My squeeze pages convert between 35 and 50 percent now which although not brilliant is much better than the 12 percent I was getting prior to split-testing my squeeze pages.

The Google Website Optimizer

The use of the free “Google Website Optimizer” tool allows you to tweak and test variations of your squeeze pages until they convert the way you want. You should tweak and test variations of all your squeeze pages until you find a variation which coverts at 35 percent or better if you can.

Believe me when I say this is very achievable and not that difficult when you learn how. Many of the top affiliate and Internet marketers achieve this conversion figure at the very least with some very basic squeeze pages, In fact some boast of 65 percent – 80 percent conversion rates for some of their top landing pages.

So how do you test variations of your squeeze pages?

Well obviously you need to create variations of your squeeze pages first.

Here are some things to try when tweaking your squeeze pages:

* Try adding or removing graphics from your pages
* Change the headline text
* Try adding a “Call to Action”
* Change the colour of your headline text to red or blue or a mix of black and red
* Try changing the look of the opt-in form
* Add a submit button graphic
* Remove any outbound links on your pages
* Give your reader an irresistible offer to opt-in
* Use bullet points

Once you have made a few variations of your page simply upload them to the web and add the variation url’s with the free Google Optimizer tool and add the code that the Google Optimizer gives you for each variation page and upload the changes.

Google goes over everything in detail so it’s really easy, check it out!

Make those vital tweaks and test your squeeze pages until they covert at over 35 percent, If you don’t you’re wasting so much time, effort and money especially if you use paid advertising methods.

Good luck with your split-testing.

Robert Simpson is an affiliate and Internet marketer currently promoting his latest offer of 3 affiliate products which teaches new affiliate marketers how to make money online by becoming a super affiliate. You can see that offer at www.SuperMoneyMachines.com and you can learn more of Robert’s marketing tips on his blog here.
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How to Test and Tweak Your Squeeze Pages for Better Conversions