Testing your sales letter is possibly the most important task in internet marketing. Its all very well if your driving thousands of visitors to your page a day, but if your not making sales, whats the point? so understanding your sales letter conversion rate is crucial.

The quickest way to test this is with Pay Per Click marketing, yes it does cost money, but if you dont have sufficient traffic to your website to test things out, then theres no short cut around it. it also helps you to see what words you should SEO your site for.

The best way to track clicks through rates (CTR) is the number of impressions divided by clicks to your site.It doesnt matter what network you use as long as you can track click throughs to your site. Now we can see how much traffic your page is getting and how many people are reading your sales letter. Take this number and divide it by the number of sales of you made from those clickthroughs. This is the conversion rate of your sales page.

If you are not satisfied with the results of the conversion rate, this is where you can start split testing. This basicly means you now have two different sales letters both selling the same product, and now out of those two, whichever one sells the most is the best one to use. The idea is you keep changing little things on the website and keep split testing on the go constantlyu. This is how you fine tune your page to make it convert at it’s best rate possible- The only drawback is, this could get very costly, very quickly.

The headline and the PS are the two pieces of your sales letter that near enough everyone will read. I would try to change these two features before I moved in the body or the offer. The body is the least read the letter so that would test last. we know this because people are either grabbed by the headline and read on, or shoot down to the bottom of the page to see if they have to buy anything- this is where they glimpse your p.s’s.

Sales Letter Email
If you gather leads after selling its product through an email campaign is very easy to follow the pace of conversion. All you have to do is divide the number of sales prospects for your list.

If you have multiple sales letters in your autoresponder series you should check that the prospect signed up through one of your split test pages. This will divide your test charts with automatic response.

Most sales letters that sell information based products tend to have a double opt-in.This means people have to check their email first in order to get to the sales page. If you are using this process the prospect will have to agree to recieving information before getting to the sales letter, keep this in mind when your testing just the sales page, because not everyone that opts in will see your sales page, especially if they gave a false email.
It doesnt matter if you have a great looking web site, thousands of prospects on your list, and going to your page daily, if your not making sales it is because your sales page isn’t any good! Never forget to test your sales letters. With time you will get the sales. Then test some more!

Now that you understand a bit more about testing your sales letters, I’m sure you want to find out how to write copy that sells and get into this business, or improve your current efforts.Grab your free report here that dissects every part of every successful sales letter that has been written,theres a consistent pattern and this is it, this is how you do it. You can have the first part of your sales letter done by tonight: Free Expert Copywriting Course
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How To Test Your Sales Letter And Tweaking Your Salesletter Tests To Make More Sales


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