Automated Split Testing

The 3 Best Places To Buy Targeted Web Site Traffic (Part 2)

January 21st, 2011

In Part 1 we briefly looked over the idea of buying traffic and what kinds of traffic to keep away from. We also seen the importance of targeted traffic and how you can best use PPC to buy targeted web site traffic. In Part 2 we are going to evaluate two more techniques that are life changing in buying traffic.

2. Buy Ad’ space

Although this does not could be seen as an earth shattering idea, it really is widely underused and potentially a fantastic supply of traffic. All over again, if you are intending to buy traffic be sure that it is targeted and ensure that it’s from a legitimate source and what better place than the usual popular website in your niche? The fantastic thing about buying advertising space is that in many instances you are able to choose exactly which pages you wish your ad to appear and obviously in addition, you are able to choose the website which isn’t the case with Pay per click.

Whatever your niche, chances are that there are two or three sites that dominate the niche and they probably get a lot of the traffic. By buying ad space you possibly can quite literally by a selection of their traffic off them. You should keep your ads sharp and interesting and only aim to obtain the click. Never try to sell with these ads – that’s the work of your web site and not your ad. The down-side is that unlike PPC, you pay regardless of whether someone clicks on your ad or not.

Be sure you have the potential for testing your ads and never subscribe to a permanent agreement without testing the water first. Exactly like with Pay-per-click, test it on a single site first and when it truely does work, you can expand to similar sites to expand and boost up results. A really effective twist on this strategy is to advertise in well-known Ezines – most of them get published on a website after they were first sent which means that you effectively purchase permanent ad space. Ensure you test your ad prior to deciding to run it in an Ezine though because this will give you much more value for money.

3. Co-Registration

One of the most underused and in all likelihood just about the most good ways to buy targeted web site traffic is through what is termed co-registration (or coreg for short). Co-registration is a way of buying leads from high traffic websites. Websites like Yahoo, The New York Times and Cosmopolitan get countless visitors each day and as these sites have a significant wide appeal, most likely your ‘ideal customer’ is in amongst that crowd.

Virtually all these high traffic websites do what is known as data capturing before they let visitors inside their website. With the data capturing they are able to compose a profile of a person; of roughly whatever they would like to try and what they will probably buy and what will appeal to them. Now, you probably won’t start the next New York Times in your lifetime, but at least you have the option of getting hold of some of their website traffic. How? With co-registration.

Co-registration services team up with one of these big web sites and permit you to buy leads from them. Whenever people sign up to these high traffic sites, you can put your offer in front of those people who match your chosen profile. In other words you get to pick your traffic that makes it highly targeted. But the best thing about co-registration is always that you only pay for the leads that take you up on your offer. Co-registration is ideally suited for if you are doing lead capturing and since these leads are highly targeted it converts really well and although it might not bring you masses of traffic, it will bring you an excellent quality of traffic.

Exactly like along with Pay per click you must test and tweak your campaigns into profitability, but once it’s profitable you can turn it on itself. Start small and keep testing on small amounts of leads. This won’t cost much and once you reach a profit margin that you’re happy with, you can simply scale it to increase the numbers.

Although these three methods might sound like a lot of work, it really isn’t. The hard work is incorporated in the testing and tweaking and even this is not very time consuming. It does however require some effort and brainpower, but the rewards are worthwhile and it’ll continue to feed your websites with traffic for as long as you turn it on.

The one thing that very few marketers factor into their traffic building methods is the lifetime of the traffic. All is here leverage and you would like to leverage your time and effort whenever possible. Do the work once and let it keep on working for you for the rest of your life. Your time is limited. Without leverage you simply can’t make a business successful.

To buy targeted web site traffic can be a very effective way of doing it, but it does require diligence and commitment. It doesn’t take nearly as much work as all the ideas for getting free traffic, but it does require a lot more management. Checking all your testing, tweaking and expenses is vital in making it work.

Many websites rely completely on purchased traffic and never bother with all the current SEO stuff that entangles many a marketer for weeks and weeks on end. There are only two ways to get on the first page of a Google search results. The one will take you about 20 minutes wile the other can take you 20 months. You should purchase your way to the peak and in the long run it’s all a numbers game and a decision about what your time is really worth to you.

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The 3 Best Places To Buy Targeted Web Site Traffic (Part 2)