Automated Split Testing

Squeeze Page Success Rule #5: Split-Testing

January 14th, 2011

Split-Testing is a must if you have a squeeze page. Its a way to keep improving it so your business grows faster as you build it. Its a very simple concept, but a powerful one. If you aren’t doing this your actually hurting yourself and leaving valuable signups behind.

The actual process goes like this: Take your squeeze page, copy it and make one change to it. Send half your traffic to one page and half to the other. The page that has more signups wins and you use that one. Then you copy it again and make one change etc.

The changes can be simple almost inane like the background color of your squeeze page or the image that your bullet points are. They can also be large very important things like a headline or bullet point text. I’ve seen a few marketers’ videos on this subject and showed their results. Believe it or not a background color can significantly impact your signups.

Of course we can’t forget the actual how you’re going to do this. There’s software such as Google’s Webpage Optimizer (its free even) that I myself use that works great. All of your traffic goes to one link, but the software splits it between the two squeeze pages.

It gives a readout of how many hits you’ve gotten, how many people converted (I set the “conversion” page as my thank you for signing up page, some marketers will use their thank you for buying page, it all depends on what you want to track), and after a while what page is really doing better.

There’s also an option for a more robust test. It allows for multiple changes to find what combination works best. You can test things like a headline, bullet points, and call to action. The software will figure out what combination of those work out best.

All in all no matter how you do it, split-testing is a must for any squeeze page. You do want to make your business better and grow it after all, right? Split-testing is the easiest way to do that. More signups means more sales.

Even if your funnel only gets a 1% conversion rate, the more people you bring through it the more sales that 1% conversion rate brings.

So this concludes my Squeeze Page Success Rule series, if you haven’t already check out the other 4 articles, they’re sure to be of some help. Of course its not the only information on squeeze pages you should look at.

I always recommend looking around for more information from other people. There’s so many Internet Marketers willing to help, so accept their help and good luck.

Get Free Internet Marketing Tools from ClickStart Team leader, Andrew Anderson, and receive more profits for less money. Learn the ins and outs of internet marketing from a team that cares at http://www.clickstart.50webs.com
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Squeeze Page Success Rule #5: Split-Testing