Automated Split Testing

Do you find that your AdWords ad writing abilities could use a little help? Continue on, and what we’re about to reveal to you will boost your ad performance and life will be good.

Writing an AdWords ad is all about reaching out to your target market in the most specific manner. You can’t just write a general ad and hope to target many markets. For instance, if you’re selling a specific type of shoe, then you’ll have to create your ad with that product in mind. You have precious seconds to compel someone to click your ad, and that is why meaning and understanding must be immediate. Each ad has the job of conveying each message that fits with the ad group and keywords. After you perform solid keyword research, you must arrange them logically into ad groups which are related groups. Google will let you know if your ad groups are not quite right because you’ll see it in your quality score. Doing so will help your qualtiy score, and that is first hurdle you have to overcome with any campaign. Look at each word in your ad, and ask yourself if the meaning would suffer if that word was gone. Be sure to use active verbs and not passive, and eliminate the use of articles in your copy. It is so imperative that everything is clear about what you want to say. The main reason this is so important just has to do with what you have to work with – not much room! So make those ads tight.

So what to test first? Easy, always begin by testind different headlines. Don’t forget, the more you go through this process you’ll also see improvements with your conversions and confidence. Always take your CTR and calculate your conversion rate because that is the real number you want. Of course you’re looking for the largest conversion rate possible.

So for each original ad you write, you’ll write one more so you can do split testing. Let these ads run for some time before you decide on anything. You are capable of writing terrific AdWords ads, and all you really need to do is learn and practice.

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