Test and Track Your Ads for Profit
December 4th, 2010
The most effective way to unlock the full potential of your sales system is to test and track your ads for profit. Two objectives of tracking and testing are improving advertising value and improving customer value. Advertising value is improved by testing for the highest return on investment – clicks per dollar spent. Customer value is improved by converting more visitors into buyers – what copy performs the best.
Tracking is a way to determine what actions have been taken by a visitor. If you don’t track then you are guessing. Testing is what you do to improve the quality of your ads and sales pages to compel visitors to click and then to buy.
The first action is clicking on a link that brings a visitor to a designated page. The software counts how many times the link is clicked. What happens after the first click varies from simple click counting to complex split and multivariate testing and analysis. This is a function of the software being used.
What to track
Return on time investment means that every minute of planning saves hours in execution so take your time in selecting, learning, testing, comparing, and analyzing the software you will use.
Every ad, in every format, in every location, means total clicks the campaign produces. Overall, it means how many clicks in each format or type of ad you use like ezine, classified, ppc or banner ad, and how many clicks from each location or point of origin which is who or what service sends you the most clicks.
Clicks are measured as total or raw clicks and as unique clicks. The difference is that if someone clicks the link more than once, the raw click will register but the unique click will count only once. This means that unique clicks is the count best used to measure performance and determine how well the source location ad service did its job for your product. Alternatively the difference between the unique and raw clicks indicate an interest that has compelled a visitor to return.
The return of a visitor shows the disparity between unique and raw clicks and the greater the difference the more it indicates that the ad needs to be improved. The collection of all data can be from screen shots, statistical downloads like csv, or by entry in any way to your spreadsheet program for analysis.
The purpose of data collection is to test. A split test is the common way to compare different ads. Although this method works best if you are in control of both source and destination of the click, there are ways to split test no matter what the source of the click. So if you know where the click comes from, can distinguish the difference between raw and unique clicks and set up a system to split test the incoming visitors then you end up with a competitive advantage.
To find out more about how you can test and track your ads for profit by improving ad results, reducing ad costs and taking control of your ad campaigns, check out http://webadtutor.com
Brian Hack is managing editor and director at the waymore.info Group who also contributes Internet analysis and business building experience to the Web Ad Tutor Project. Find out more about the http://www.waymore.info Group. Continuing education for building your business located at http://www.WebAdTutor.com
Article Source
Read more about...
Test and Track Your Ads for Profit
- Why and How To Do A Split Test
- Guaranteed Search Engine Placement
- Medical Billing Software
- How To Save Money On Mailing Fees And Services
- How Can Your Business Collect?
Related posts: