Im always searching online for ways to improve my lead capture flow and further my business and a significant peice of information most overloook is split run tests. In simple terms a split run test is a evaluation of the effectiveness of multiple variations of an advertisement, capture page or sales letter. In a split test, the audience of a marketing message is divided between two or more variations and the results tabled to see which variation has the highest conversion rate.

While I do run my own split tests, with so many different variables to consider including color, text, wording, graphics and video just to name a few, it can become a very time consuming process. To speed up this job and save time what I do is examine the published results of industry experts and action thier findings. People like Deagan Smith are at the top of their game so you would do well to follow the types of things he or any other leader is doing.

Of Late my favourite source of quality research information has become Mike Dillard’s “Whats Working Now” and the latest split run test results available in this exclusive industry journal signify that if your not doing things right it could be costing you thousands of dollars in lost leads and income and here’s why.

In recent times lead generation expert Daegan Smith conducted lead capture page split testing to clarify which was more effective, a text lead capture page or a video lead capture page. Daegan is kown as the champion of leads but admits he has limited practice with video capture pages and so was very enthusiastic to find out how persuasive they really are or are not.

The results are very suprising not so much in terms of which won but by the figures Video didn’t just win the race, the video capture page obliterated the text capture page converting at 26.2% while the text page converted at 18.1%. Wow imagine getting an 8 lead increase on every 100 views of your capture page, that can build your business fast if your driving 100′s of people to it every day. If your not using video capture pages convert now because this will explode your opt in rate.

Obviously spurred on by this unbelievable difference Daegan then went on to research the video capture page phenomena in more detail with the findings of his second split run test clarifying for me a question which Im sure many of you have considered. Which is better forced autoplay of the video with no control buttons or a user controlled video with buttons. The results of this once again are not that suprising in terms of which is more effective, but the size of the difference is huge.

The results will shock you The forced video autoplay lead capture page plainly smashed the user controlled video lead capture page out of the ball park beating it by a enormous 44.8%. Can you believe it, who ever thought a simple variation like forced autoplay could nett a 44% lead difference.

Thanks to industry lead generation expert Daegan Smith for sharing some awesome research results and helping us all achieve more. I know what I’ll be doing tonight, how about the rest of you.

To find out more about great split run test results and other great information to grow your business online click the link get instant access to expert marketing coach Chris Hopkins free 8 day list explosion Bootcamp.
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