Automated Split Testing

What Is Split Testing? How Can It Be Used For SEO Purposes?

November 22nd, 2010

First we need to briefly touch the topic of SEO. Search Engine Optimization is, quite broadly, the efforts

that a webmaster performs to ensure that a website is in optimal condition for search engine crawling. It is a

broad term that encompasses everything from keywords to advertising. It is basically what we do to make sure

that we have high website page rankings. That said, we can now move on to split testing and how it is related

to your SEO efforts.

In basic terms, split testing is the method that is used to test the landing of page of your website. As you

should know well, the landing page is where visitors get directed to when they click the URL link for your

website that is listed on the search results page. Split testing involves changing the landing page to

determine which changes get the best attention from your readers.

Changing the landing page during split testing can be tedious. Most often it is the simple changes like text

sizes or fonts that make the most difference. The problem is that these simple changes are often forgotten.

Webmasters, by nature, choose to make the most complicated changes first. The whole split testing thing is

done over and over until you get the results that you are looking for. These results are usually obtaining

high visitor levels as well as higher lengths that your visitors stick around.

Google monitors your website through crawling. If you reach the goals that you have set for your landing page

through split testing, it is more likely that Google’s monitoring will index your landing page much better.

You have effectively managed to increase your page ranking, even if it is only a little. Getting those

rankings high is a cooperative combination of many different SEO techniques.

The split testing process is designed to help you figure out what your customers like best about your landing

page. Since you are likely to have other ads on your landing page, split testing is a great way to figure out

which of these ads that your readers actually prefer. Sometimes even a simple change in the location of your

ads makes the biggest difference.

Google makes split testing much easier for you. Google has a tool that is specifically designed to help you

with this long process. The tool, called the Website Optimizer, is very beneficial to webmasters who are

seeking to make split testing much easier. The Google Website Optimizer makes the process easier and quicker

so that you achieve your results faster. Quite possibly the best benefit of the Website Optimizer is that you

can test multiple changes at the same time. So, for example, you can choose to change the title size in one

test, the font in another, and even the banners in another. This is how you save the most time.

What is the best part? This tool, like many tools offered by Google, is absolutely free. It is an easy to use

tool. This is especially helpful if you are just starting out. You may already have enough confusing

information flooding your head. You don’t really need a tool that you don’t understand how to use.

Richard is the owner of the Google Monitor

Tool, this is a great tool for people that would like to monitor the google SERPS on autopilot, if you want

to know more about Richard check out his personal page about the google monitor

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