Automated Split Testing

Effective Email Marketing

November 10th, 2010

If you are listening and following the advice of the bigger players they all say that the real money started once they got their list up and running.

But what makes a successful email marketing campaign?

Check out these email marketing tips and get that relationship going.

Quality Content
When building your email newsletter series keep in mind what the reader wants to hear, not what you want to tell them. The quality of your emails will the the single biggest deciding factor in whether your clients open your emails or unsubscribe.

Build Confidence
One of the best email marketing tips is to talk to your readers like you would to a friend sitting across the coffee table. Be friendly, relaxed, caring but be always always be professional.

Keep in Touch;
Another of the great email marketing tips is to make your newsletter sequence last. Like any relationship, it takes time to build trust and confidence. The vast majority of email marketing lists that I am on peter out after a month or two. Those that keep going after this point are ones that I am most likely to open and read because by this time the authors should be starting to provide me with information that I didn’t already know.

Keeping it Simple;
One of the technical email marketing tips is to keep the graphics basic. I know that there are a huge number of graphics and awesome tools out there to really vamp your site, but for newsletters it is always better to keep it really clean and simple. Many people check their emails on mobile devices and these small screens don’t handle flashy graphics particularly well.

You Don’t Always Have To Sell Something
I’m probably going to get shot here, but try not to sell something with every newsletter that you send out. Having every email come out that says something like “Hey, hows it going? I bet that this is frustrating you and I feel your pain, but here is a great product that will make it all better for you” might be great in a friendly, conversational way, but I know that I start to get a bit weary and wary if every email starts to look like this. Once in a while take a break and just direct your reader to a great info site, let them know what is happening on your site, apologize for any errors that may have happened in the last 24 hours….

If it still all seems too hard then how about a program that has done all the work for you? Including a years worth of emails? Check out AffiloJetpack over at www.mom-and-dads-marketing-blog.com and jet start your career.

Read more about...

Effective Email Marketing