Your ad copy for your Adwords ads is one of those elements that can and will make all the difference with your success. The ad copy can make up for what is lacking in other areas, but almost nothing can make up for poor ad copy. So in that light, we have for you some terrific PPC ad copywriting tips that we believe can help you quite a bit.

When you’re at the end of your ad copy, don’t ever forget that little jewel known as the call to action. Of course you can always test your ads, split testing, and see how it works for you. When you have a good call to action in place, you’ll receive higher number of clicks and makes your campaign stronger, making it even more effective. Never forget to put your strongest benefit in each and every ad you create – people need to know that. Unfortunately, no one cares about you or what you want or like; it’s all about the reader. Out of all the other ads, why should the reader choose you? Don’t tell us, tell them. For example, if the searcher is thinking about buying gold clubs, then he needs to get to a landing page where he gets exactly what he’s looking for. We know you do not want to waste your time, and that is why you simply must never surprise the reader with something unexpected. You’ll realize better results in all your ad campaigns if you can set yourself apart from the others. There are many advertisers who believe that you can succeed in your PPC campaign if you simply copy ads of the top advertisers. How is it possible to set yourself apart, and be unique, when your ad is exactly like someone else’s. Yes, learning how to write great ad copy can be done with the help of other ads, but you should never copy them outright. If you want to try it out, then that’s fine and you can just test it. When you search on Google, you’ll find many ads that look duplicate with only a few minor changes here and there. You also will only end up hurting yourself because when a reader sees similar ads they will think they’re for the same thing. Our experiences have shown that when we work to be distinctive, then our ads have a better performance.

When you’re testing your ad’s copy, make sure you first test the headline.

Split testing headlines can sometimes produce spectacular results that are unexpected. Yes, your conversion rate is where everything is summed up and judged. Be sure to slit test your offer because your offer can make or break your conversion rate. If you include an offer in the ad, which not all advertisers do, then that is what you will be testing. You can test your headline, call to action, benefit given in your ad, etc. Always split test all your ads in all ad groups, and then give them 500 to 1,000 impressions to get a solid idea of which is best. Gaining the knowledge to win the Google Adwords game is not hard to do, and you can do it just as well as anyone else. Every PPC campaign that you launch will go through both profit and loss. Take what you learned today and use it, and there are other great learning resources on the net too. Learn how to craft ad copy that kills, and you will have such an advantage over all the others.

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AdWords Ad Copywriting 101


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