Avoid These SEO Mistakes Like the Plague
November 5th, 2010
In order to succeed in any online business and see real results, it’s important to find ways to keep bringinig traffic to your sites. And the best way to get such traffic is to optimize your website for the search engines. Unfortunately there are some Internet marketers who make a point of working on ways to fool the search engines instead of using proven optimization tactics. This is the reason many websites get banned by Google and other major search engines. Some webmasters aren’t aware that the things they’re doing could get them into so much strife with search engines. In each case a lack of knowledge can be ascribed as the cause of such bad decisions. If you hope to succeed with proper SEO tactics, you’ll need to know which ones to avoid. This article will be discussing a few SEO mistakes that you should keep in mind and try to avoid.
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Using graphics and images can be a great way to enhance any website, but putting too many up will actually be damaging your SEO efforts. Too many images and graphics means you’re leaving less room for the search engine friendly content, which can reduce your overall search engine rankings. Plain text on your pages might look boring, but it has a far greater effect on your results than text showing on images. Any text you have showing within images can’t be read by the search engines, which means they can’t use those words for SEO purposes. Of course, some images are a great idea, but you should aim at putting your site’s keywords within the ALT tags of each image. This way search engines would be able to read this attribute in the image, which will ultimately help your ranking.
Internal linking is the ext big problem. Your site’s internal linking is all in your hands and it is an additional factor that you have 100% control over. This will give you link juice, increase your ranking and get you targeted visitors. Instead of focusing on sending your visitors away you should concentrate on linking all of your related pages together in a logical fashion. Honestly, you probably won’t find another SEO technique that will give you such all around good results. And what makes it so great is that these are permanent results, not temporary. There are plenty of examples to observe a good internal linking strategy, one that comes to mind is Amazon.com; notice how they provide you with plenty of recommendations that send you to related products?
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Consultants who practice SEO and aren’t ethical need to be avoided. Nowadays, you find a number of companies who aim at providing SEO services. Some of these companies are legit, but some use methods that don’t consider ethics to go about SEO. The thing is that you won’t even know until your site is banished from the searches. Therefore, if you want to hire a person or company for their SEO abilities, work only with those people who are reputable and will update you often on the results. Nothing should ever be hidden from you when it comes to them.
Search engine optimization is the perfect solution for anybody who wants a long-term traffic source that will bring targeted visitors to your site for years to come. It takes patience, time, and consistency. Just a little patience, that’s all. No matter what, don’t fall for all of the gimmicks, they work temporarily and then blow up in your face; if you stick with the long-term methods then you will still be around when the smoke clears.
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