Automated Split Testing

Do Your Adwords Ads Suck? Here Is The Solution

October 31st, 2010

When you’re running an AdWords campaign, the most critical element of your success is your ad copy. So let’s get cracking on this, continue on and you’ll discover three proven strategies for crafting ad copy that can produce higher conversions.

Be clear and concise at all times with any ad copy you write. You also want to do that because you just do not have much room to play around in. First, a space is a character; but then it’s like 25 characters in the headline/title and 35 for the body – not much room! So make sure you cut down on all the unnecessary words and include only those points that make your advertisement more valuable. How much time will your fabulous ad copy have to convert someone? Oh… 3 seconds, maybe? So before they move away to another page, you should be able to get them to look at your ad. If you want to add another filtering element to your ads, then be bold and insert your price point in the ad. The thing to remember is that if someone is immediately turned-off by your price, then they usually will not click on your ad. While a great CTR is great… we’d rather go with a slightly lower one but the final offer converts better. See? Secondly, you must offer your main benefit in each ad that you write. You need to show your prospects how and why you’re different from your competitors and what exactly makes your product unique. Just remember that all buying decisions are based on emotions and not logic. You also must know the difference between a benefit and a feature, and do not confuse the two. The headline of your ad is to stop people and make them read, and then you hit them with a strong and clear benefit. Your ad must also serve the purpose of making people feel that only you can do what no one else can. Your readers should read your benefits, and it must make them feel that only you have what they’re looking for.

Your ad makes the very first impression on people, so it is important to put your best foot forward. What that simply means is always double check and proof read your ads for unnecessary spelling, grammar errors, etc. Never allow this to happen because it’s easy to avoid, and it will only decrease your CTR’s. It’s rare to see mistakes in ads on the first page because those advertisers know what they’re doing – usually. You can test a lot of ads with PPC, but you don’t have much room within a single ad to play around. Your headline is critical because it will determine if people want to read further. So it all works together and must necessarily create a great impression. Remember to capitalize the first letter of each word in the headline because it converts better. Success with Adwords is not impossible, and the key is knowing how to create small ads that convert. But over time you’ll realize that it’s actually not as difficult as it sounds.

Cool Links:
amazing widget
amazing widget

Read more about...

Do Your Adwords Ads Suck? Here Is The Solution