Automated Split Testing

3 Facebook Advertising Tips that get Results

October 25th, 2010

Advertising on Facebook isn’t as complicated as it sounds. Below are some easy tips that will explain how you can get the most out of your Facebook advertising campaign the easy way.

One general suggestion that new Facebook advertisers seem to ignore is to separate their ads by gender. This is necessary because men and women usually click on various types of ads. So if you really want to make your ad more effective, you should make sure that you don’t forget this step. You will also find out that not only is there a difference in response, but also in the price of the ad too. For instance, if you are pushing a weight loss eBook that has 2 versions, one for men and one of them for women. In this example, you can basically split them into genders and find out what the targeted results will be. By using this one simple feature you’d be able to tap into two different groups effectively, without worrying too much about the response.

This one tip might be a little shocking for you, but trust me, it works. This will sound odd… but, if you include graphics (pictures) of people, then you will want to use really terrific-looking people, or really NOT-terrific looking people. You will create a greater and deeper effect when you spark stronger emotional responses. But an item of importance is for the peoples’ faces to be clearly discernible. Stop ‘em cold; that is what you want to do with people, and then you also want to get that strong gut reaction to your pics. And think about this… we’re talking about Facebook… “Face”book, and that is one reason this works so well.

You will want to market your fanpage, so direct people to the custom tab and *not* your wall. Ok?

This all has to do with control and conversions, and you do not control what is on your wall. Right? You know it. As you know, the custom tab is not the wall, and then you can have whatever copy or content necessary for your marketing needs. The wall, on the other hand, is full of whatever is put there by other people and not you. Conversion rates are higher when they land on your custom tab; much lower when landing on your wall. So it’s easy… send people you want to do business with to your custom tab and not the wall. All in all, from the above article we come to the conclusion that Facebook advertising is indeed growing day by day and in order to get the most out of it, you need to be a smart advertiser who knows how use extensive testing and various techniques to make a campaign successful.

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3 Facebook Advertising Tips that get Results