Russell Smith Honda on the Rebound
Looking for a New Honda Accord Houston Texas buyer Moe Jones found his way to Russell & Smith Honda from a Google search. What began as a simple Google search for New Honda Houston is now a satisfied customer driving down the road.
This success story has become an everyday occurrence for Russell & Smith Honda. Lots of prospective buyers are have been pouring into the showroom confident that they are about to make a smart purchasing decision. Business has been booming since Russell & Smith Honda launched their new website. According to Forbes Magazine, the first quarter of 2010 saw the automotive sales climb 24.3%; clearly qualified buyers are showing confidence in the industry. With the automotive industry coming back strong Russell & Smith Honda has seized the initiative by introducing a new database-driven website.
With consumer faith on the rise, many car sellers are looking for new ways to get their inventories in front of prospective buyers. Since unleashing their new website by Jorn & Price Marketing Russell & Smith Honda’s customers have felt a great sense of ease with the car buying process. These prospects arrive to the lot informed about the inventory and are ready to buy a car.
The automotive industry has been knocked exceptionally hard the last few years. The economic downturn exposed several dealerships that were unable to compete in a modest buying market. Many dealerships had to close due to sluggish sales, overextension of capital, or underacheiving management. The surviving dealerships are now flourishing that buyers are once again ready to commit to purchasing a vehicle. Just a few years ago many dealerships were facing extinction. As credit scores plummeted and quality buyers grew scarce, many dealerships faced difficult choices about their spending. Without a stream of new buyers many dealerships had to cut back on advertising. Those dealerships able to survive of the downturn have found exciting new ways to maximize their advertising dollars using the internet to effectively display their inventories.
”After implementing the strategic formula for success that JPM provides Russell & Smith Honda has become more visible than any other dealership in Jacksonville. Ranking first in search engine results for key terms allows the prospect to have a pleasing experience when searching for a vehicle. Our new website allows the consumer the ease of one click navigation along with full display of the inventory.”
Mark Rehkopf, VP Russell & Smith Honda
Businesses like Russell & Smith Honda didn’t simply go away when the recession hit; they rolled up their sleeves and found ways to survive in a tough industry. Their survival is inspirational to anyone who has faced tough times these last few years. With the right blend of honesty, hard work, and expertise Russell & Smith Honda has made it through the recession and is positioned for continued success in the months to come.
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Russell Smith Honda on the Rebound
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