If you have been working on building backlinks to your site for a while, then you know that usual techniques like directory submissions, social bookmarking, blog commenting, link exchanges, etc. may not help you securing the top search engine position you are expecting. While these techniques still work to some extent and do get your SERP (search engine result pages) ranking improved, they are just not enough anymore for higher ranking if you have a competitive niche.

Out of many social media sites these days, Squidoo and HubPages proved to offer the kind of contextual backlinks that Google seem to like a lot these days. Basically what you do to use these two social sites for your link building purpose is to join the sites for free and publish uniquely written articles covering the topics of your own site. Once you publish the articles with Squidoo and HubPages, you then need to promote those pages as well for search engine indexing. Within the articles, you can use the keywords as anchor texts to link back to your own site.

Link building with Squidoo is easier than HubPages because Squidoo lenses offer you dofollow links to begin with where HubPages external links are nofollow to begin with. There is a way which allows you to get the external links to turn to dofollow however.

HubPages is somewhat similar like Squidoo since it also offers the opportunity to publish your own article for backlinks. Pages and paragraphs on HubPages are known as hubs and capsules compared to lenses and modules of Squidoo.

While link building with HubPages offers similar great benefit like Squidoo lenses, there is a bit of extra work needed to make the hubs turn dofollow. Each hub account has a personal hub score that shows on the right sidebar which needs to be 75+ for all the hubs under a specific hub account to be dofollow. It is not very hard to gain 75+ personal hub score and all you need to do is to market your hub to get a little traffic and some backlinks. More traffic and backlinks you have, higher individual hub score you get. Remember to login to your hub account and make minor edit to your hubs once in a while which will also help keeping your hub score up.

Summary: Traditional methods of link building may not be enough for securing higher search engine rankings, especially if you have a competitive niche. You need to build backlinks using some advanced methods that not many other average link builders are tanking advantage of.

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Link Building With Social Media Using Squidoo and HubPages


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