Automated Split Testing

Writing articles that are Search Engine Optimized

January 4th, 2012

Quality article marketing is all about using the best articles to get the biggest return on your investment of time. Now, anyone who has basic writing skills can write a good article. This is because it is not that hard to do when you are writing on the internet. However, writing an article that will ultimately be ranked by the search engines is an entirely different thing. You need to remember plenty of things to ensure that your article gets the right kind of attention via the search engines. There’s absolutely no reason why you should write your articles ignoring the important aspects of SEO.

Do Not Forget the First Paragraph of Your Article : The first paragraph of your article is very crucial because this is what the search engines will use to describe your article in the search results. This is why you should play your primary keyword into the first paragraph. But if for some reason you’re not able to do so, you should try to include your keyword phrase as early in the article as possible. You want to make your keyword phrase known to the search engine spiders without their having to search around for it. The less work you make the search engines do, the better.

Since it is a given that you are going to zigzag your specific keywords into your articles, you should do it in the correct manner so that the search engines will give you ranking for them. If you do not take the time to make grammar a priority, then this will bring problems to your SEO plans. If you are interlacing keywords into your article, then ensure that the sentence has the correct sentence structure and grammar. Do not just stuff your article with keywords into any ole place.

Be Certain that Your Resource Box has a Natural Flow: When you are crafting the resource box for your article and placing your keywords, make sure that they flow with the article. It should not appear that you have put keywords into your resource box just for the sake of their being there. Your readers should not have to search for the connection between your article and resource box. This means that it has to be in place in every way possible. Remember that your article’s resource box is a very important element. This is because that is where you will convince your readers to take action and come to your blog.

Local Niches Should Not be Ignored If your article is targeting a local niche where the keyword phrase contains the name of a place or a city, try to save the name of the location for the HTML resource box, while you write the article around the general niche. This lets you get the best possible benefit from search engine traffic. It’s more important than most people realize to use keywords in certain places within the article. To conclude, if you really want your articles to send you traffic you need to find a way to optimize them for the search engines. Once you have secured a good position within the major search engines like Google, you will be able to expand your reach toward the keywords that you would also like to use to bring in extra traffic and your articles. So the real secret to finding success is making sure that what you write is properly optimized for the search engines while also making sure that the readers will enjoy them as well.

I am a fully qualified and experienced SEO consultant who has been helping businesses get the most from their online presence for many years. I regularly write on a range of topics from SEO to internet marketing as well as software development and affiliate marketing. Check out my Aberdeen SEO website for more information.