Automated Split Testing

How To Write Compelling Adwords Ads For Greater Conversion Rates

September 10th, 2011

There’s no doubt or question that Google AdWords can be extremely lucrative and powerful for advertising and branding, etc. In order to succeed, you must have some knowledge and lay of the land – have no doubt about that. Today we’re sharing some highly effective and time-tested tips about Adwords that you can place in your PPC advertising bag of tricks.

List the very best benefits you have to offer to your prospects, and write them out from strongest to weakest. Also, hopefully you know the difference between benefits and features because it’s important. As an example, anything that offers some kind of way to save time could use that aspect as a benefit. People respond much better when they see what is in it for them – the benefit. People do not respond to features in any ad for the most part. If the benefits are truly worthwhile, then you can safely assume some people will have an interest in it. So make a list of all the strong benefits of the product you’re promoting and sort out 2-3 benefits that you can include when writing your ad copy.

But you’re not done, yet, and as stated you want to test your ads with different benefits to find the best one.

You will do what you want, but if you want to get good at this, then you will never steal the copy from other PPC ads. It is well known among advertisers that many people steal the ad copy from ads they think are doing well. You can do that, up to you, but you will only be cheating yourself. Instead, you should try and adapt from these ads, instead of copying them word to word. Your aim should be to create an ad that gives results and the best way to do that is to write it in your own way.

People can steal an ad, but they are in the minority – and they cannot steal all of them.

You can skillfully use questions in PPC ads, and believe use they can be incredibly effective. You have read a question that just created some incredible urge to know more, right? Right. Now you know what we mean. You want people to feel like they won’t be able to get to sleep until they know the answer. This is relatively easy approach, but it can be extremely powerful.

Don’t be afraid to try Google AdWords, but also don’t try it without learning as much as possible beforehand. Once you start putting the knowledge into action, you’ll start to learn a lot more, which will obviously enhance your campaign and give you a better return on investment.

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