Automated Split Testing

Jump In Your Sale With Copywriting Techniques

September 8th, 2011

Copywriting Tricks that the Pros Use to Make Sales You have to be able to do more than write if you want to convert with your copy. It involves understanding your target market and showing them why you can give them the solution to their problems. We will look at some proven copywriting techniques to help you do this. The headline is probably the most important element. That’s right, if your headline is weak, then it won’t even matter how well the rest of the copy is written. Browsing is being done very quickly, as internet users are going from page to page at a fast pace. So your sales letter should get their attention. How do you know if you have a quality headline? By testing different headlines and rotating them, you see which one converts better. There are no sure rules when it comes to creating a catchy headline. If you are able to grab their attention and get them to read your sales copy, you’ve won. If you were to look at copywrites in the past you would see that their headlines were very effective. An attentive headline is not necessarily what words you use but how you use them. In order for you to set ahead of any competition you need to think outside the box. Many other reasons contribute in whether or not your headline is strong or weak. And yes, don’t make it too long, not more than 17 words. One thing you always have to do with your copy is test it. The best way to get the most out of your sales copy is to keep testing various elements, right from the headlines to the color of your text. Try changing various parts of your copy and see what effect this has on your conversions. You can sometimes see big results simply by making a few small changes in various places. That’s why the best copywriters split test their copy as much as possible. If you split test two copies, it’s easy to find out which one is converting better. An important thing to remember when testing your copy is to do it in parts. You can test one headline against another, then change a sub headline, then another part of the copy and so on. You have to break it down like this in order to test the performance of every element. Finally, keep in mind that your sales copy is only going to perform for you if it’s perfectly tailored to your particular prospects. And the only way to do that is to test it out in the open. Your copy should focus on specifics whenever possible. This is something to apply to all of your copy, which means the body as well as the headline and sub headlines. The reason for this is people don’t want vague information about a product. People will not be motivated to buy something unless you can give them specific reasons why it will be of use to them. Specifics make what you’re saying believable and give you more credibility. There are exceptions, but in most cases your best approach is to be generous with targeted facts and details. Good copywriting, then, is a bringing together of several important principles. You cannot expect to learn all of this overnight. Your skills will improve as you keep working on it, but your copywriting doesn’t have to be perfect for you to make some sales while you’re still learning.

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Jump In Your Sale With Copywriting Techniques