Automated Split Testing

Tips see positive results with copywriting

August 22nd, 2011

Every internet marketing plan has to include copywriting in its formula. In fact, online fortunes have been made by marketers whose main skill was writing powerful copy for their products. No matter what you’re selling, the better your sales copy, the more you’ll sell. In this article we will be discussing some important copywriting tips that you can use now to see results.

Whenever you’re writing a copy, always remember that it’s not about you. The focus should be on your reader, the person you are trying to persuade about your offer. Your target audience wants to know how your product is going to solve a problem for them, not about what a great business person or leader (or whatever) you are. They want to hear how you or your product is going to help them.

If you waste your limited space by going on and on about your own accomplishments you’ll only be pushing away the people whose attention you need. Your audience will tire quickly of hearing about “I” so make sure you tell them more about “you.” Copywriters who talk about themselves too much end up driving their prospects to the web pages of their competitors. You should not save the part of your copy that really interests them (the benefits) till the end. You have to keep your customer as the main character of your copy, from beginning to end.

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It’s also essential to test your copy at all times. The best way to get the most out of your sales copy is to keep testing various elements, right from the headlines to the color of your text. See if you can improve your conversions by making a change to your headline or another part of your copy. Just shifting, adding or subtracting a word or two can make all the difference in your results. That’s why the best copywriters split test their copy as much as possible. If you have two copies and you want to know which gives better results, you simply split test them against each other. Remember when you’re testing your copy that you want to test various parts of it.

First test the headline, then the sub headlines, then the other parts of the copy. This way you can find out how every part of the copy is performing. Of course, your copy has to be written with a specific audience in mind if it going to work for you. If you keep testing your copy, you’ll know if it’s hitting the mark.

There’s always been a debate about whether short copy is better than long copy or vice versa. For better results studies have shown that a long copy is better than a short copy but at the end it is really only up to you. This is so because people tend to want a lot a information before investing their money. But you can give away a short version of your copy for all those people who won’t want to go through the whole thing. To be a good copywriter you have to learn several different skills. Getting them all right would take a great deal of time and understanding. Your skills will improve as you keep working on it, but your copywriting doesn’t have to be perfect for you to make some sales while you’re still learning.

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Tips see positive results with copywriting