Automated Split Testing

Steps need to be followed to write copy that makes people want to buy

August 18th, 2011

Good copywriting is all about using the power of your words to hold a customer’s attention. It’s a skill that takes time to develop but is one of the most valuable skills that you can have in Internet marketing. When creating a copy a great deal of focus must be taken on various factors in order to see the best results. Below are some tips designed to improve your copywriting skills and boost your sales conversions.

The first important copywriting tip that you can receive is that when you are writing a sales copy you have to make sure that it’s easy to read. No one is going to stick around and read copy that they can’t make out. Your copy should be effective and make strong points but at the same time you need to highlight these by using a lot of bullet points and sub headings. When you include bullet points in your copy, you are including the information your readers need to know and you’re doing it in a way that’s easy to digest. Anyone could just scan through your copy and know what your product does and what they can get out of it. By using subheadings, you give your copy a smooth flow. Imagine it as a main copy divided into many small copies. Lots of white space in your copy makes it much easier to see and people will respond to it better. Your goal when creating copy is to clarify your product as much as possible in the minds of your prospects.

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Another important tip is to always test your copy. For best results, test as many parts of your copy as you can think of, such as font colors, headlines and the way you describe products. See if you can improve your conversions by making a change to your headline or another part of your copy. You may be surprised what a difference changing several words can make. That is why experts will always tell you to split test your copy. Split testing allows you to compare one copy against another to see which gives you better results. Remember when you’re testing your copy that you want to test various parts of it.

For example, you can test headlines, the first paragraph and other parts of the page. Ideally, you want to know how well every part of the copy is performing, so test as many elements as you can. Last but not the least, how well your sales copy performs on the long run depends on how perfect it is for your target audience. Testing is the only way to really keep track of what is and isn’t working.

The name of the game is to keep it simplified. That’s one of the fundamentals of copywriting. Your copy should be basic and never too difficult. Don’t be too techie and don’t use lots of big words. Your prospects should be able to get through it effortlessly. Some believe that copywriting isn’t easy to do because it utilizes a structure that’s complicated. You should know, however, that copywriting is pretty straightforward.

Prospects won’t flee from it either.

At the end don’t let a sale slip away from you. Take time to write good quality sales copy and you’ll be rewarded with a boost in profits. After all, if you’re selling a product, it all comes down to bringing in the profits.

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Steps need to be followed to write copy that makes people want to buy