Automated Split Testing

Apply These Copywriting Tips for Success

August 12th, 2011

Good copywriting is all about using the power of your words to hold a customer’s attention. It’s a skill that takes time to develop but is one of the most valuable skills that you can have in Internet marketing. For the best results many factors must be taken into consideration when creating a copy. Let us look at some of the tips which you can use to help your conversations.

The goal is to convince customers about your product. At the same time you want to express that your product really does what you claim. Sharing testimonials from past customers is a good way to provide proof to your readers. These testimonials are all that is needed to effectively convince your customer about the product at hand. It’s human nature to trust positive feedback from another person. It will also serve as a first hand view of how the product works for other customers. There are numerous scams about the place so it is only natural that customers be careful before invest in a product online. For your testimonials to have a stronger effect it is recommended that you also provide the website or details of the person giving the testimonial. Having video and audio testimonials is also a great idea. Apart from that, try to sprinkle your testimonials throughout the copy, instead of concentrating them in one place.

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Show them in every other paragraph. Check that your testimonials point out different benefits and advantages that your product can help address.

Another important tip is to always test your copy. You should thoroughly test everything about your copy, including the color of the text, the headlines and the way you phrase things. Try changing various parts of your copy and see what effect this has on your conversions. By making a few changes in your copy you will often see surprisingly significant results. If you ask any top copywriter, they’ll tell you that they always split test their copy. Split testing tells you exactly which copies are converting the best and which need to be changed or dropped. To accurately test your copy, you have to test different parts of it. Start with the headline, then the sub headline then go down the page, testing every part. You want to know how every element in your copy is performing, so you have to test everything. Remember that your sales copy is not for everybody but for the particular audience you are targeting, so you have to write it with them in mind. Testing it as thoroughly as possible is the only way to find out it you’re on the right track.

There’s always been a debate about whether short copy is better than long copy or vice versa. From various research we have seen that a long copy always outclasses a short one but the decision is up to you. This is mainly because people want a lot of information before they buy a product. You can offer a shorter version of your copy for those people who don’t want to read a really long sales page.

All in all do not let the golden opportunity slip away. With a quality copy you can reach a level of success that you never imagined. After all, if you’re selling a product, it all comes down to bringing in the profits.
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Apply These Copywriting Tips for Success