Automated Split Testing

Affirmed Copywriting Techniques for Better Conversion Rates

August 11th, 2011

If you want your copy to have a high conversion rate, you have to focus on more than just writing. You have to be able to get inside the minds of your target audience so you can explain to them why they need your product. We will look at some proven copywriting techniques to help you do this.

The first tip you’re going to learn about is, in order to make copy that really sells, people need to be able to easily read it. No one is going to stick around and read copy that they can’t make out. You need to make sure you sell effectively and make your points, but you should also use bullet points and subheadings so it’s easy to follow. If you can give your prospects the required information and perks of the product in bullet points, you are giving it to them in a way that’s very clear. Anyone could just scan through your copy and know what your product does and what they can get out of it. When you include subheadings in your copy, it just flows better. Your copy would then be once piece separated into many smaller ones. When you give a lot of white space in your copy, it tends to send positive signals to anyone who is reading it and makes it easy for them to understand. You should always set the goal of offering copy that doesn’t confuse and instead educates your reader about the product.

It’s also essential to test your copy at all times. The more elements of your copy that you test, whether it’s the color of your text, the headline or the way you end it, the better your results will be. Try changing various parts of your copy and see what effect this has on your conversions. Just shifting, adding or subtracting a word or two can make all the difference in your results. This is why many copywriters ask you to split test your copy. By split testing two copies against each other, you’ll be able to find one that gives you more optimized results. When it comes to testing your copy, it must be done piece by piece. You have to test each part of the copy, such as the headlines and the various paragraphs part by part. Ideally, you want to know how well every part of the copy is performing, so test as many elements as you can. The performance of your copy ultimately depends on how well suited it is for your readers or targeted prospects. If you keep testing your copy, you’ll know if it’s hitting the mark.

Simplifying your copy is what you’ll want to do. That’s one of the basics of good copywriting. Your copy will want to be simplified, not complex. Don’t be too techie and don’t use lots of big words. Your prospects should be able to get through it effortlessly. Some think that copywriting is hard to do because it follows a complex structure. When the actual fact is, a good copy is simple.

It also doesn’t cause prospects to run. All in all, copywriting is all about how you express the benefits of your product and show your prospects the real benefits. While this art takes some time to really be easy for you it is also a reality.

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Affirmed Copywriting Techniques for Better Conversion Rates