Automated Split Testing

Tips to improve your copywriting skill and make some sales along the way

August 6th, 2011

Copywriting is an integral part of any Internet marketing campaign. Having persuasive copy has enabled some internet marketers to rake in huge profits. Having effective sales copy will enable you to sell more of your products. If you follow the copywriting guidelines that follow, you will find that your conversion rate improves.

The headline is the most important part of your copy. That’s right, your copy would not be any good if the headline is too weak. Browsing is being done very quickly, as internet users are going from page to page at a fast pace. So when they see your sales letter, it should have the ability to stop them right there. How do you know if you have a quality headline? Testing various headlines can show you which works best. When creating a headline there are no hard rules.

The goal is to have the customer attentive and wanting to read your sales copy. If you were to look at copywrites in the past you would see that their headlines were very effective. An attentive headline is not necessarily what words you use but how you use them. Think outside the square and look for ways to really set your copy apart from your competition. While this is the strongest reason for a headline being weak or strong there are also other variables which can affect it. Yes, your headline would not be effective once it is too long, preferably under 17 words for a good headline.

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You should never, ever forget to test your copy. Every aspect of your sales copy, from the wording to the fonts should be tested. See if you can improve your conversions by making a change to your headline or another part of your copy. By making a few changes in your copy you will often see surprisingly significant results. For this reason, split testing copy is something done by professional copywriters. If you split test two copies, it’s easy to find out which one is converting better.

To accurately test your copy, you have to test different parts of it. For example, you can test headlines, the first paragraph and other parts of the page. Ideally, you want to know how well every part of the copy is performing, so test as many elements as you can. The performance of your copy ultimately depends on how well suited it is for your readers or targeted prospects. If you keep testing your copy, you’ll know if it’s hitting the mark.
Your sales letter should include a valid guarantee of some kind. Your prospects need to be convinced about your product before they buy it.

If you show that you have complete confidence in your offer, others will start to believe as well. If you can prove that you are confident about what you’re selling and that you will assume all the risk, their fears about buying will be put aside. This works like a psychological trigger and automatically makes the prospect feel comfortable. The real deal is to having your products benefits outlines for the prospect. While this art takes some time to really be easy for you it is also a reality.

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Tips to improve your copywriting skill and make some sales along the way