Automated Split Testing

Hosted Email – Truth About Corporate E-Mail Hosting Revealed

July 15th, 2011

There’s a new hosted email service provider that internet marketers are excited about called Imnica Mail.

The founder of Imnica Mail is a self-proclaimed internet marketing junkie… and he developed this service specifically for internet marketers. So if you’re looking to get the most out of your email marketing campaigns (high open rates and high clickthru rates), this autoresponder system is quite attractive.

Two of the most popular email service providers (AWeber Communications and Get Response) drastically raised their prices recently. And one of the best corporate email hosting services (InfusionSoft) is very expensive and not affordable for the masses. So a new hosted email service was needed, and Imnica Mail seems to fit the bill.

This email autoresponder service is surprisingly robust considering its price. Everything from A/B split testing (coming in April) to detailed tracking (opens and clickthru rates) to automatic blogging notifications offers up quite an attractive package for the typical email marketer.

Now if you’re looking for lots of bells and whistles and require working with a huge company, Imnica Mail is not for you. Imnica Mail is a tiny company. And the founder focuses on function rather than looks. But if you’re looking to send out thousands of emails at a fraction of what it used to cost, Imnica Mail might be for you.

Here are the best features of Imnica Mail:

Relaxed opt-in settings - Many hosted email services tell us double opt-in produces the best subscriber. But that’s not necessarily true. You get the option to send emails to those who either confirmed their subscription (i.e. double option) or single opt-in. A lot of internet marketers have tested both options and find a single opt-in setting generates more revenue compared to a double opt-in setting.

Even better, if you decide to slash your autoresponder monthly fees, your list is never going to know about it as Imnica Mail transfers your email list to their system FREE… without the need to confirm this with your subscribers. Most other hosted email solutions require a confirmation (which is a surefire way slash the number of subscribers on your list).

This is a UK-based mailing service, so it’s not mandatory for the service to impose a “double opt-in” rule (subscribe AND click a confirmation link) under the CAN-SPAM law here in the States.. This does away with confirmation links (which increases the number of subscribers on your list). Double opt-in confirmation typically slashes the size of your list.

Here’s the dirty little secret about email marketing. The bigger the list, the bigger your income. Period. The idea that person who confirms their subscription (double opt-in) is a much better prospect than a person who doesn’t (single opt-in) just isn’t true.

High delivery rates - From all accounts this ESP is heavily committed to delivery rates.

Imnica Mail uses several automated cleansing systems to insure your email gets delivered. In addition, DKIM, DomainKeys, SPF, SenderID and Reverese DNS gives your emails the best chance to get delivered. Plus Imnica Mail is registered with, “… Every white listing service we could find” to ensure the highest possible delivery rate.

The biggest problem with email deliver typically comes from delivering to AOL and Yahoo!… these users love to hit the “This is spam” button instead of your unsubscribe link. If too many hit the “spam” button, email can be delayed as little as a few hours or even as much as a few days. Imnica Mail keeps in regular touch with AOL and Yahoo and goes to bat for you to eliminate these roadblocks.

Being new to email delivery isn’t easy. When you first start out, AOL and Yahoo! have heavy trigger fingers… diverting a lot of emails to their user’s spam folder. But as time goes by and trust is gained, you’re able to get a higher percentage of your email through their spam filters.

Just last January, Imnica Mail was monitored to have 94% of their emails delivered. Today, that rate is at 99.7% (100% is impossible to achieve).

Multiple language support - In addition to the standard English option, you can choose between Chinese, Turkish, French, German, Italian and Spanish.

Powerful API programming - API stands for “Application Programmers Interface.” It allows software companies to “hook into” Imnica Mail’s system and offer additional features. For example, third-party software products like Delavo, LFM, DLGuard and Nanacast all work seemlessly with Imnica Mail via its API option offering additional benefits such as moving subscribers from one list to another list, unsubscribing a subscriber from a list, or, from many lists.

Offering API is like Apple offering developers to create “Apps” for its iPhone — and Apple now boasts the availability of over 133,000 “apps.”

Imnica Mail is the only autoresponder service currently offering API access.

Locked-in pricing - You’re rewarded for loyalty as existing customers are locked in for life at the price they signup at (no matter what new features are introduced). You get every new feature at no additional cost. Your monthly fee today is going to be exactly the same 10 months from now or 10 years from now.

Convert blog visitors into subscribers instantly - The Imnica Mail WordPress Plugin makes it a cinch to add a lead capture form on every blog page you create. Just download the plugin, login with your username and password, choose a list to connect with, and slide the Imnica Mail Widget exactly where you want your form to display. It’s really nifty.

Advanced email broadcasting - Most autoresponders specialize in drip mailings… prescheduled emails that are sent at intervals you choose. But Imnica Mail offers advanced broadcast emailing… either send a spur-of-the moment email in just a few clicks or automatically send teasers of any new blog post you make to your email list.

Website intelligence - Discover your average open rate, click through rate, subscription rate and unsubscription rate in just a few clicks of your mouse.

Plus, get detailed tracking reports on every campaign you email.

Most email service providers offer basic tracking – telling you that a prospect clicked a link. But with Imnica Mail’s Google Analytics integration, you’re able to track everything a subscriber does after they clicked a link from within your emails… see whether they signed up to a new list or even purchased a product you offer.

Fast and charming tech support - The company is located in the United Kingdom and provides us with equally charming customer support. For example, I contacted tech support and got a reply back in less than two hours… ready to help answer any questions I had. That’s very impressive.

Improve response automatically - An email marketer’s best-kept secret to generating the best responding emails is to test slightly different versions using A/B split testing.

In April, Imnica Mail is going to offer A/B split testing. In simple speak, you’re able to create a slightly different email message and track the best performing. Testing shows changing up your email title (while keeping the rest of your email the same) can double or even triple response.

The best part is Imnica Mail monitors the best-performing emails and then “throttles up” the winning campaigns automatically for you – all from behind the scenes. That’s brilliant.

Bottom line: Is this email autoresponder service for you? The bottom line is Imnica Mail is just as good as the popular autoresponder services AWeber Communications and GetResponse, but at a fraction of the price. Because once your list exceeds 10,000 subscribers, these more expensive services charge over $65.00 a month (where Imnica Mail is just $15).

If you’re unhappy with your current service, or perhaps you’re looking for a new low-cost, high-deliverability modern autoresponder then you might want to try out Imnica Mail for the next month…

… There’s no reason for you to struggle with finding a great hosted email provider. If you’re ready to slash your autoresponder costs without sacrificing quality, you might want to take advantage of Imnica Mail’s full 30-day trial for just $1. And If you’re ready to get new ideas to help you with your next email blash, you might want to grab these email marketing tips, techniques and methods.
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Hosted Email - Truth About Corporate E-Mail Hosting Revealed