Automated Split Testing

What Traffic? How To Use Facebook Advertising for Most Exposure

June 26th, 2011

As a result of a well outlined marketing system, Facebook has become the world’s best social network. If you want to use this advertising system, then you must acknowledge the things that we discuss in this article. web ranking

It’s a long proven fact that split testing ads for maximum conversions is the smartest thing you can do. Facebook ads are not the same as PPC ads in which the ad is only served up once per search query, and then when the surfer leaves the SERPS page the ads are usually never seen again. We’re not talking about the situation where a user will only see an ad one time, never to be seen again. At Facebook, your audience that is your target market may see the same ad many times over the course of a week, maybe up to several dozen times. However, familiarity breeds contempt, and there is the real possibility that your ad will become stale.It’s just that they will quickly begin to recognize your headline and copy, and then they may quickly dismiss it. The easy solution is to make multiple ads each and every week. Each of your ad group may have 5 to 10 ads or even more. If you want them to appear different, then just change the headline for each ad – up to you. We suggest different headlines for some and not for others, and those with the same headline you can change something else.

In addition, you can also put your traffic into different age groups. The best strategy for getting this done is to make up age groups with gaps of 5 years. But, don’t limit yourself to groups with 5 year age gaps. This one feature has a lot of testing potential. You could then gauge the responses that you receive from each group and then target your ads according to these results. As time goes on, you will understand that these responses get predictable, which make your job easier. This is when you would be able to promote to people of different ages with products that were created just for them.

Don’t forget to utilize keywords to get the most benefit from your campaign. If you stick with only demographic targeting, then your target is too generic. It is only effective when your product is desired by a lot of people or when you can’t utilize specific keywords because the market is too general. But if this is not true, then you should target the keywords because when your ads are relevant, they have a way of getting high click through rates, when will create higher conversions. Search engines like Google have their own methods for testing relevance and giving your website a quality score. Even though Facebook doesn’t have such a system in place, internally it does follow the same principles. It just makes sense; stronger results are based upon relevance.

All in all, from the above article we come to the conclusion that Facebook advertising is indeed growing day by day and in order to get the most out of it, you need to be a smart advertiser who knows how use extensive testing and various techniques to make a campaign successful. Web Ranking SEO .com (407) 876-5771 offers search engine optimization services, search engine optimization, Orlando search engine marketing, local search engine optimization and Orlando internet marketing.