Automated Split Testing

Landing Page Conversion Rates – What You Don’t Know Can Hurt You

May 20th, 2011

A highly focused landing page will reap higher conversion rates. Toning your design and tweaking your copy are a few of the changes that you can make to help increase your conversion rate of your landing page. This article aims to help you see a few easy tips for increasing the conversion rate of your landing page. Really feel totally free to take a look at further topics written by this author who’s committed to helping out his readers making use of his vast experience of backlinks.

It goes without saying that you will have a cold market coming to your landing page, and they will have never seen it before. It is difficult to get them to take some action because they probably will have no trust in you if they do not know you. When it comes to sales copy, the offer is an element that will make or break your conversions. You can help build credibility and trust with testimonials, and if you do have some then you should use them. If your testimonials do not have pics, or have just initials and no location, then they will be weak so avoid that. People tend to trust companies more that have a satisfied customer base. It does matter if prior customers verify that your business is real, and your products work as advertised. You can always take advantage of services offered by some who you do a great review and talk about their results.

One of the greatest problem areas is dealing with trust issues with your visitors. Nowadays, there are a number of scams doing the rounds on the web, which means you should have a phone number listed on your page to let your prospects know that you’re genuine. You should put your full contact info on your landing page in an appropriate place. You can even get a temp 800 number, and chances are really good that no one will ever use it. Most IM marketers only use their home address, and most do not want to put that on a landing page. In case you enjoyed reading this information you will probably find this additional material worthwhile – backlink software.

Last but not the least; don’t hide away your call to action or make it difficult for your visitors to find it. A strong call to action can have a great effect on your visitors, but only if the offer is good and you have stated your case convincingly. The danger of ignoring or forgetting to include a strong call to action is that people will not be motivated enough to take action for your offer. You will need to optimize all parts of your landing page, and that includes the text you write for your call to action. It has been shown many times that people need to be told what to do in sales copy and other copy. You can use landing pages to your own goals, and be sure to do your research very well before you build it. Why do you think you have all the major Internet marketers having dedicated pages where they have only one single option for their visitors? Even the super successful CPA marketers will be using landing pages because they know how powerful a landing page is. Do not forget to test your landing pages along the lines of A/B split testing. If you loved this article you will also love the topic article of SEnuke X.

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Landing Page Conversion Rates - What You Don't Know Can Hurt You