The Real Benefits of Having an Autoresponder
May 16th, 2011
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An autoresponder is a program on a mail server that automatically replies to your email list at a specified interval with content such as news letters or an article that you provide.
Instantly Engage With Subscribers
When new prospects sign-up to your email list they need to be assured that your company can provide them the quality service or product you are promoting. You can build a relationship with them by sending news letters or a blog on a daily or weekly basis – which ever you prefer. Your letters could answer questions, deliver downloads and provide product information to your new subscriber. Each letter you send will have links to draw your potential subscriber back to your website. All this is done automatically – all you need to do is provide the content and schedule when it should be delivered. Each time someone signs-up to your email list through the opt-in form they are automatically sent the content – theirs no need for you to send emails to each and every person individually. In addition each letter can be customized with the name of the individual receiving the email – again with no input from you.
Spice Up Your Emails
Instead of a plain boring white background email you have the option of using email templates. Choose templates by theme, color or number of columns you desire. You can also add you company logo, photos and images for a professional look. Most importantly you can add links back to your site or to your product.
Add Custom Opt-in Forms
An opt-in form is where your prospective customers will sign-up to your email list. You can create a custom opt-in form using the provided templates. Theirs many schemes to choose from that you can match to your company. Color, size and fonts are all at your control. Creating opt-in forms takes just minutes.
Split Test Your Opt-in Forms
How do you know the opt-in form you created is working? You don’t unless you test it. Create multiple opt-in forms for the same web page. Each form will have different attributes – text link instead of a button, swap the “enter name” and “enter email address” locations, select different times to distribute your content, change your call to action to something other than “submit”. The opt-in forms will show up on your page according to a probability setting that you choose. If you have two forms and set the probability settings to P then half the time form “A” will appear and half the time form “B” will appear. Your autoresponder provider will display the results of each opt-in form and from their you can choose the one that is working best.
Email Analytics
Email Analytics gives you the ability to track which emails where opened or not opened, which url links where clicked and by whom, and how many people unsubscribed from your list.
Analytics also give you the option of segmenting your list according to who: did or didn’t open a particular email, clicked on a url link in your letter, visited a page on your site or read your email through a particular email reader.
With this information you can send target emails to these people and that will strengthen your relationships.
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