Automated Split Testing

Testing and Tracking Your Sites For Increased Performance

May 12th, 2011

Testing for performance improvement is a method that far too few Internet marketers do. Ask any professional online marketer, and you are going to hear the same thing repeatedly. It does not matter what type of conversion you want, or rather, what your most sought-after response is from a visitor. There are a lot of places where testing can be useful such as your homepage, primary article pages, sales letter copy, squeeze pages and a lot more. Each component of a site page, such as the title, could as well be individually tested. The overall process is quick and uncomplicated to grasp due to the fact that it is simple split testing. Continue reading and you will find out more about testing your websites plus employing tracking.

There are some crucial factors to consider before you get going with testing your copy. The other part of testing is tracking the people who visit your site or anything else you are testing. You should have a dependable tracking script installed so you can record when someone clicks on a link. Still, the squeeze page is different because you can tell how many optins you generate compared to the number of website visitors. If you are looking for an excellent tracking script that doesn’t cost anything, then you may want to check out Google Analytics.

Here is a truth regarding writing copy – no one gets the ultimate it can ever be right out of the gate. Designs for landing or squeeze pages and sites often are not as optimized as they ought to be, also. Unbelievably, but professional copywriters very often do not get it right with any new piece of copy. Hopefully you notice that there is a very clear and compelling need to test everything for the maximum conversions conceivablle. We believe a lot of people neglect to do this because they simply do not know, or they are simply too lazy to do it.

For A/B split testing, you will use what is referred to a URL rotator script. This is typically a PHP based script that involves appending the dot php file extension at the end of the page URL being evaluated. After you have made another page with the modification to be tested, then you use FTP to upload the pages to your web host and are ready to test. The page rotator script serves a different page to every new visitor, and so you want to test or alter only one item. You would like to evaluate conversion improvements, and that means you have to determine what caused the change. There is another way to test more than one item at a time, multivariate testing, but that is somewhat complicated and we won’t talk about it in this article.

I have personally taken a sales letter that converted very badly when initially released using Google Adwords and evaluated it. The rate of conversion was less than 1% when I tested it on cold visitors. I was able to take the conversion rate to roughly 7% with PPC traffic which is extremely difficult to accomplish. Hopefully you distinctly see that testing and optimizing your websites will certainly be beneficial for you.

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Testing and Tracking Your Sites For Increased Performance