Automated Split Testing

Using Link Rotators for Split Testing

April 27th, 2011

The best way to improve conversions is to carry out testing because there truly is no other way to optimize. This genuinely is the only way to enhance conversion rates all across the board. It does not matter what sort of conversion you are aiming for, or rather, what your most desirable response is from a website visitor.

Internet marketers who employ testing use it mainly on sales pages and squeeze pages, but it could be used on any page on a website. You will observe that most people start with the headline because it is crucial. Since the basic testing method involves A/B split testing, there are going to be no issues with it. We are going to discuss this vital issue of testing and tracking in the rest of this article.

Know that you are going to have to do more than doing a test. Veteran internet marketers will right away think of tracking when somebody mentions testing. Tracking requires employing some form of script, or software, so you can determine when site visitor clicks on an important link. You do not implement tracking on squeeze pages, but it is good to track how many really click on the link. Very many web marketers enjoy using Google Analytics for their tracking since it is powerful and free.

Here is a truth pertaining to writing copy – nobody gets the very best it can ever be right out of the gate. Website designs can include design flaws that can truly hurt your rate of conversion. Unbelievably, but highly paid copywriters don’t usually do not get it right with any new piece of copy. What that implies is the only way to make something the best it can be is via testing and optimizing. While we do not really know, but we think that very many online marketers simply do not want to be troubled.

The least complicated approach to test a squeeze page, for example, is to utilize a simple page rotator script. These are typically coded in PHP, and so you will only have to add the PHP file extension after the URL that is evaluated. Then you merely upload two versions of the page, so they can be rotated, and get started driving traffic to it. The rotator script displays a different page to every new visitor, and so you need to test or modify only one thing.

Testing only one item is crucial because you have to know what triggered any converision rate deviations. You can test several things at a time with the help of the Taguchi multivariate testing, but that is pretty complex for most all online marketers.

As an example, I had a product and advertised it through Adwords PPC, and then I began doing tests on it to enahnce rates of conversion. The very first time I started advertising it, the sales copy managed to convert less than 1%. Then after about 30 days, after alterations and testing, that sales copy converted at more or less seven percent. You can improve your whole business and learn a lot about creating better performing copy with testing.

Mike produces tools and software tools for internet marketers. His DoFollow Blog Directory is the top DoFollow Blog list online, and his Link Rotator Script is a popular split testing script. http://homebizrotator.com
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Using Link Rotators for Split Testing