Automated Split Testing

Copywriting Tips for Newbie Online Marketers

April 19th, 2011

Copywriting is something that, among other things, the most successful marketers have been able to do well in their markets. It really doesn’t matter whether it was learned after starting online marketing, or perhaps it was a skill learned first. You don’t need to learn it at all if you can pay to have a copywriter do it, but no matter what – words are used to sell things. You have no human sales force, so something has to sell for you – and that something is words. Besides that, knowing how to write good copy will help you in many areas, be it email communication or website content, it applies in many ways. Here are a couple of proven copywriting tips to try out next time you have marketing material that needs to be written. leningen lenen lening

One of the oldest tricks that copywriters use to convince the prospect is to tell a compelling story. There are many different kinds of stories, and it’s a fact that people will never get tired of reading them. For example, the hero story structure of the person who overcomes great odds to succeed at something. The story about someone who is struggling against great odds tends to evoke feelings of empathy with people. The story is used to lead the reader down a path, and the emotions are used to eventually compel the reader to have desire for a product, or service. You’ll often see sales copy that takes the angle of how this product or service helped them to achieve something, or solve some great problem. True stories tend to have more impact, but the thing is believeability and credibility which are quite huge in sales material.
Tell your prospect they’re not risking anything. Risk free guarantees are great for this. Lots of people don’t like money back guarantees because they’re afraid of being scammed. On the other hand, people are more susceptible to buying when they know there’s a risk free guarantee involved with your products. You may find customers who try to abuse the system, but you can easily just let those issues go. Don’t make your guarantee difficult, however. Here’s something you can use, when people know there’s a long return time, they’ll be less likely to use it.
Always use bullets points because they are very easy to scan and they’re powerful – if done right. Bullets are really called, benefit bullets, for obvious reasons. When your prospect goes through your copy, they will be able to understand what exactly you offer by looking at your bullets. Your sales copy needs to formatted properly and organized because it does create an impression.
Thus, it can be concluded that copywriting is the easiest manner to use the written word to show potential clients the benefits of a certain product. Emotions lie at the base of a purchase decision and copywriting stirs those emotions. You get to learn how to use powerful emotions to sell products and get the results you want. If you wish to be successful with internet marketing, this is one of the most important skills you can develop.