Automated Split Testing

How To Make Your Headline Convert To The Maximum – Money Making Ideas

April 5th, 2011

Many Internet marketers might be leaving money on the table due to this common error.

What they do is to create a product; set up a sales page; write some articles – and then that’s it!

And it’s not that exhausting, in fact, to change a few things and turn this situation around.

If you’re already selling products, you’re probably using a script like Rapid Action Profits to take care of the sales process. You can use others, of course. The main thing is to ensure you guarantee that the customer receives the product automatically, just after it’s been purchased.

Did you know that with most scripts, you can both test the sales process, and do a split test of different sales letters?

You can.

And, if your script doesn’t provide these features, you can find PHP scripts that will. It just takes a little more effort to implement it in your sales pages, but it’s still doable.

It is extremely important to check different areas of your sales page.

Even Internet gurus are occasionally surprised by the results that split testing gives them. Sometimes they just feel certain that a specific headline will be a winner. However, after split testing with that particular headline and an alternative, they find that it’s the latter that converts better.

You can do an A-B split test like this.

Take two headlines, and put them up against each other. After a number of sales, say10 or 100 (depending on how busy your site is) compare the two.

Now take the winner and test it against another new one.

Continue like that, until you’re certain that you have an overall winner.

But remember, it’s not just the wording that’s important.

Even details such as the color of your headline could mean an important difference. Red is said to be a winner, but is this the case for your particular sales page? No two products are alike. Nor are two sales pages or target audiences.

So you should always do your own tests to make sure that you have winners on all fronts.

I once read about a bright trick that I know is being currently used by several experienced marketers.

Instead of testing the actual sales page, they promote some AdWord ads before the product is launched.

They take all their potential headlines, and submits them as ads. Then they check the statistics to see, which of the ads that are the most popular.

Of course, this will result in some fees for your AdWords, but it’s still less money to spend than if you lost a sale.

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How To Make Your Headline Convert To The Maximum - Money Making Ideas